Writing is Fun!

Dear Words4Money Writing and Marketing Friend:

I hope you got a smile out of the photo
of my 16-month-old grandson, Derek.
It looks like he’s an up and coming
writer, don’t you think?

This is a time to enjoy friends and family
so there is no newsletter. Enjoy the moment
and next week we’ll begin setting up plans
for you for the New Year. We want to get
you off to a good start in 2009.

Wishing you the wonderful experience
of giving and receiving Love and Kindness
every day of your life.

May all the joy and wonder of this holiday season
remain with you always.

Blessings and Joy to you,
Joan
—–
Joan Clout-Kruse

International Marketing & Writing Coach
650.759.2042

Joan(at)Words4Money.com

This week’s article was written by my biz marketing assistant,
Michelle O’Reggio. She will show you how to avoid some of the
article marketing mistakes writers make.

As always Words4Money finds low-cost ways to market your business.
If you haven’t written any articles for the web we recommend you
start if you want to have another way to get expert recognition and
attract clients on the web.  We can show you how to get started
if this is something you want to do.

– Joan Clout-Kruse, Word Money Queen  Contact Joan Today

—–

The Top 7 Article Marketing Mistakes (and how to avoid them)

by Michele O’Reggio

Offering “free-reprint” articles to targeted audiences is one of the most effective and low-cost methods to become a recognized expert on the internet, establish credibility and generate long-term targeted traffic to your website. Well-written, informational articles are always in great demand by thousands of publishers and editors of websites, newsgroups, blogs and e-zines who rely heavily on providing innovative and fresh content to their readership and to attract search engines and site visitors.

Unfortunately, many solo entrepreneurs who market their services with articles are making serious mistakes that result in their articles not being published and not getting targeted prospects to their website.  There are 4 factors that determine the success of any article:

*  the preparation you do before you write an article
*  the content of your article
*  the format of your article (”article mechanics”)
*  how you optimize and distribute your article

Let’s take a look at what the most common article marketing mistakes are and how you can avoid them.

Article Marketing Mistake #1 - Not Being Clear on the Reason to Write Articles

The primary reason to write an article is to inform your audience. If your article is not written with this purpose in mind, few people will want to read your article and you will fail to see all the benefits of promoting your article. Generating links by submitting your article to hundreds of sites will help to boost your search engine ranking but if you’d like to get people to read what is in your article, and then click through to your site, the solution is to produce better content.

Article Marketing Mistake #2 - Failure to Plan for Your Audience

Who are you writing for? You want only the people who are interested in reading your article and in the services you have to offer. You’re not writing for every person browsing on the internet. Ask yourself these basic questions about your target audience:

*   What kind of information are they searching for when they go online?
*   Do they have any problems related to what you have to offer?
*   What is their occupation, sex, age, etc.?

Then strategically choose the title, keywords of your article (more about this in Mistake #7). Did you know that the title determines as much as 95% of the success of your article in terms of how much traffic your article will generate back to your website? In fact, the first 3-5 words of your title are the most important. Then begin planning the content to make sure your article provides useful information or addresses a problem with a solution.

Article Marketing Mistake # 3 - Publishing Content That Publishers Don’t Want

If you want article marketing to work for you, write articles that publishers would want to publish. They will not publish your article unless it contains quality content that will give their readers value. You will also have to adhere to publication rules in order to have your article approved and listed. Rules include the use of self-serving links, unique content, the use of HTML, article length (aim for 700 to 1000 words), keyword anchor text, resource boxes and affiliate links.

Article Marketing Mistake # 4 - Not Writing with Personality

In delivering your information, make it engaging and entertaining. Use your sense of humor if you have it. Put a little of your personality into your writing so that readers will feel a connection with you. When making a buying decision for professional services, the number one factor prospects consider is how much they know, like and trust you.

Article Marketing Mistake # 5 - Too Much Sales Hype

Article marketing isn’t about selling - it’s about pre-selling. No one will publish an article that reads like a sales letter.  You get to promote yourself in your Resource Box at the end of the article where you include your name, brief professional information, your unique selling proposition (USP) and a call to action with links to your website.

Article Marketing Mistake # 6 - Failing to Maximize the Promotional Opportunities of Article Marketing

In order to maximize the benefits of article marketing, it makes good business sense to optimize your articles so the search engines can list the website associated with your article on the search engine results pages.  You will get free and targeted traffic from these listings! Include keywords in the title and content of your article and create metatags for your article pages. You can also include anchor text links in your resource box (the words you click on when you click a link).

Please note: there are best practices concerning these techniques so I recommend that you consult a professional to help you.

Article Marketing Mistake # 7 - Not Distributing Their Articles for Maximum Exposure

Many solo entrepreneurs don’t know the top sites to target for maximum exposure. They often end up submitting their articles to over-hyped and under-maintained sites. Moreover, article submission is very time consuming and tedious so they do a few submissions but not enough volume to give them the exposure on the internet they need.

So my recommendation is don’t just start writing. Plan ahead and write strategically to increase your article marketing success. The choice is yours - you can get a little exposure from increased link backs, or for a little extra work, enjoy massive exposure. If you have passion for a subject and can explain things like you would to a friend over a cup of coffee, you can write articles people will want to read. Just do a bit of planning first.

To write or not to write?  That isn’t the question. The questions that you must be able to answer are: What’s in it for the reader?  What’s in it for the publisher? Does my article provide value? Savvy solo entrepreneurs generate thousands of dollars from Article Marketing each year. So can you!

Copyright 2006-2008, Michele Hanson-O’Reggio. All rights reserved.
—–

About the Author

Michele Hanson-O’Reggio, a Business Development Specialist, empowers solo entrepreneurs to grow their business strategically and get more of the ‘right’ things done with less effort, having the freedom to create the lifestyle they want. Discover how to leverage the power of a virtual support team, implement a simple marketing system to get all the clients you’ll ever want, learn time mastery and how to automate and systemize your business. Learn about Michele’s results-oriented programs that can put you on the road to success in 90 days or less at http://www.BizSuccessPartner.com

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QUOTE OF THE WEEK
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“When you have a great and difficult task, something almost
perhaps impossible, if you only work a little at a time, every
day a little, suddenly the work will finish itself.”
– Isek Dinesan

———————————————
What Topics are Important to You?
———————————————

Words4Money is designed for small business owners and
independent professionals who want information on “How
to make money online (and off) with your words.”

We would like to know what topics you want this
Blog to cover in future issues?

* Tell us one challenge you have.
* Name one topic you want us to cover.

Send your comments here

HELLO GOAL SETTER! Are you ready to take charge of your life?

Goal setting and developing a plan of action is the key to success, don’t you think?

We are taking a break from writing, marketing and publishing because ever so often we need to refuel ourselves just like our car.  Getting ready with goal setting and a plan of action at the end of the year is a good time to start. In the last Words4Money issue I shared with you a dream I had in the early ‘70s. It came true and Shirley Temple Black became my client.  You can review the story again in my Blog at www.Words4Money.com/Blog.

It starts with a dream or a vision then we must to some goal setting and develop a plan of action. The fuel we need to make it happen is a “powerful, determined attitude.”  Today’s Blog can give you tips and techniques to bring your vision to a reality.  Start your plan of action today. Get a head start on the New Year. Send me an e-mail to let me know what happens: Contact me here

Happy Goal Setting,
Joan Clout-Kruse
International Marketing and Writing Coach

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FEATURED ARTICLE: GOAL SETTING–POWERFUL ATTITUDE, GOALS AND A
PLAN OF ACTION CAN BRING YOUR DREAMS TO REALITY
========================================

Are you ready to make your dreams come true?
Are you ready to be the person you want to be?

It all starts with a dream, a vision; then we must refuel ourselves with a powerful attitude that will keep us going. Once we have the right attitude we are ready to set our goals and develop a plan of action.

Energize Yourself With A Powerful Attitude

People with a negative attitude have a hard time achieving their goals. They will say things like this: “I am not good enough.” “I can’t do it.” “It’s too hard.” “I don’t have the energy.” “This isn’t fun.” It is difficult to accomplish anything with this attitude.

My most successful clients have had all sorts of challenges, yet they have a whole different attitude and will make comments like this: “I love my job.” “I face challenges head on with tenacity, enthusiasm and take charge of the problem.” “I have the willpower and energy to get things done.”  “The sooner I take care of this problem, the sooner I can move on.” “I look forward to completing my tasks daily.” I can do it!”

Do you see the difference? A powerful, positive attitude is the fuel you need to get things done. What kind of attitude do you want to have? Give yourself a positive pep talk in the morning. Continue that pep talk during the day and you will have more energy to accomplish your tasks for the day.

Make Goal Setting a Habit

Now that you have refueled yourself with a powerful attitude you are ready to set your goals. Goal setting should be a habit. You set them and review them as needed. You don’t set them and forget about them. Review them every morning and determine what tasks you are going to do each day to get you closer to your goal. Know where you are going. Goal setting can increase your self-confidence. Write down your goals now.

Be Clear and Concise with Your Plan of Action

If you don’t know where you are going you will not get there. Define your goals and set a plan of action. Some questions you can ask are: 1) What do I want to do for the next 6 months, 12 months, 3 years, or more? 2) Why do I want that? Why is it important to me? 3) What steps (tasks) do I need to take to accomplish it?

The third step can be long and tedious, yet the more detailed you are the easier it will be to accomplish the goal.

Break Down the Tasks One Step at a Time

Define your goal(s) for the week. Identify the results you want, and decide what steps are needed to move forward. Always ask yourself, “What is the next step (task) I must take to get closer to my goal?” Now visualize that next step and identify any potential obstacles and determine how you will handle them. In other words be prepared for anything that might get in the way of achieving your goals.  Set a time frame when the task will start and when you plan to finish it.  Remember these are the tasks for the week that you will accomplish.

Get a Buddy to Support and Encourage You

Don’t do this alone. Find a trusted colleague who is willing to help keep you on track. Phone or send e-mail messages once a week. Let your buddy know where you are and what needs to be achieved for the week.  Your buddy’s job is to be a cheerleader and ask you how you are doing with your weekly tasks. If you can’t finish a weekly task carry it forward to the next week.

Always Know the Results You Want to Achieve

Have a clear vision of what you want the outcome to be.  Identify what the next step is and keep the project moving. Now get your calendar or appointment book out and begin setting tasks to do the first week. Take the time every evening to review your goals, tasks that were done and task still to do. Organize them as needed and continue to review your list every day. Energize yourself with a powerful, positive attitude. Stick to your goals and don’t let go until they are done. Goal setting can be fun with the right attitude.

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THE WORDS4MONEY QUOTE OF THE WEEK
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To seek one’s goals and to drive toward it, steeling one’s heart, is most uplifting.

–Henrik Ibsen
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GET ON THE WORDS4MONEY ACTION PLAN
========================================

* COACHING TRACK – F.r.e.e. Writing Strategy Session
Are you ready to write An e-book? Would you like hands-on assistance with your writing and marketing? Joan can help you. Click here if you’d like a complimentary Writing Strategy Session:

JUMP-START 2-WEEK WRITER’S TRACK – Want to get a jump-start on your writing? In two weeks you can have your outline and plan on how to write your book or e-book. Joan will interview you and get your plan together for you. Includes 2 coaching calls and lots of email as needed. For more details and price contact click here

* SPEAKING TRACK - A Writing, Marketing or Publishing Presentation for Your Group
Want a dynamic speaker for your professional group? Looking for hands-on and how-to skills for attracting more clients? You’ve found her! Book Joan Clout-Kruse for a keynote talk or 1/2 day training program to your organization. Contact Joan
========================================
About This Article
========================================

© 2008 Joan Clout-Kruse, All rights reserved. You are free to use material from Words4Money in whole or in part, as long as you include complete attribution, including live website link. Please also notify me where the material will appear. The attribution should read:

“By Joan Clout-Kruse of CloutPower Training. Please visit Joan’s website at http://www.Words4Money.com for additional marketing, writing, publishing and speaking articles and resources for independent business professionals.” (Make sure the link is live if placed in an e-zine or in a website.)
—
TELL A FRIEND TO SUBSCRIBE F.R.E.E. http://www.Words4Money.com

Until next week, keep on going and never give up,

Joan Clout-Kruse, Words4Money.com

CloutPower Training LLC
969-G Edgewater Blvd. #326
Foster City, CA 94404
650.759.2042

Bing Crosby was singing “White Christmas” on my radio today as I did my morning walk. Here it was the middle of November and I heard my first Christmas song. It brought back memories of a time when I set some goals to bring credibility to my business.

In the ‘70s I thought that if I had a celebrity for a client that would bring credibility to my small Silicon Valley business.  At that time I knew of three celebrities that lived near the Silicon Valley area: Bing Crosby, Shirley Temple Black and Tennessee Ernie Ford.  Now, if you are under 40 you probably only have a vague idea of who these stars were, but they were well known and as popular as any star of today.

My goal was to have one of the three celebrities as my client. I put an ad in the “Yellow Pages” of the phone book. The timing was right. I just met the deadline because the new phone book would come out in about three months.  I also began putting flyers on bulletin boards and announcing my services to networking groups I attended.

I had a business name that always perked the interest of business people who needed some secretarial and printing work done fast. It was called, “Instant! Girl Friday”– A name created before the women’s activists groups were well established to tell me it was not a good name to use. Yet, I got lots of business because of the name.

The new phone book came out and I began getting several calls a month for new business. One day a male voice called and asked if I could type a speech right away because his wife had to take a plane in a few hours. I agreed.

When he arrived at my home-based business, I opened the door, and I was taken aback. I knew him. “Mr. Black!” I said excitedly.

He looked surprised. “You know me?” Charles Black said looking a little perplexed.

“Yes,” I said anxiously. “I used to work at Ampex Electronics Corporation the same time you did.”

He was a financial executive and walked through our purchasing area many times to see the purchasing agent. In fact, I didn’t tell him this although he was probably aware of it that every time he walked through the clerical typing pool area all the “clickety clack” of the Royal© electric typewriters stopped as the ladies watched debonair, dark haired, good looking Charles Black stroll by them.

That was the beginning of an awesome four years in my life as I typed the speeches of Mrs. Shirley Temple Black on my state-of-the art IBM Selectric© Typewriter. Now I could say that I had a celebrity for a client.

Rarely did I see Shirley Temple Black as Charles Black always delivered the handwritten pages from Mrs. Black’s yellow tablet.  Yet, one time she was going to deliver the work to me herself. I was excited. Now all the neighbors could see my famous client.  I told everyone she was coming.

She did arrive… In an old beat up yellow pickup truck, her hair in curlers with a scarf on her head and big dark sunglasses.  Alas, no one could recognize her.

I learned from the speeches I typed that the Blacks were silent Goodwill Ambassadors for America. They visited many foreign governments showing how the needy could be self-sufficient.  Mr. Black was an expert in the new field of marine and freshwater aquaculture and as I recall he was an early pioneer in helping foreign countries develop fish hatcheries for their citizens. Most of all, he was the biggest fan of his wife and supported her in everything she did. I found that remarkable for the time in the ‘60s and ‘70s where working women usually had very little support from the men in their lives.

It was a wonderful time for me. I learned that goal setting was important. Planning what you want in your life and in your business has a better chance of happening if you plan for it and then take action.

What are your goals for the New Year?  Do you have some big dreams? And some small ones? It’s time to set up your plan of action. Nothing will happen until you do something about it.

Goal setting is an art and a learned skill. Start today. Who knows in a few months you may have a “Charles Black” and a “Shirley Temple Black” in your business life.  It can happen if you plan for it. It all starts with a dream… A vision.

Joan Clout-Kruse, copyright 2008

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The Words4Money Quote of the Week
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“A life that hasn’t a definite plan is likely to become driftwood.”
–David Sarnoff
*
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Get on the Words4Money Action Plan
=======================================

* COACHING TRACK – F.r.e.e. Writing Strategy Session

Are you ready to write a book or e-book? Would you like hands-on assistance with your writing and article marketing? Joan can help you. If you’d like a complimentary Writing Strategy Session contact bookqueen(at)Words4Money.com

JUMP-START 2-WEEK WRITER’S TRACK – Want to get a jump-start on your writing? In two weeks you can have your outline and plan on how to write your book or e-book. Joan will interview you and get your plan together for you. Includes 2 coaching calls and lots of email as needed. For more details and price contact: bookqueen(at)Words4Money.com

* SPEAKING TRACK - A Writing, Marketing or Publishing Presentation for Your Group

Want a dynamic speaker for your professional group? Looking for hands-on and how-to skills for attracting more clients? You’ve found her! Book Joan Clout-Kruse for a keynote talk or 1/2 day training program to your organization: bookqueen(at)Words4Money.com

========================================
About This E-zine and Your Subscription
========================================

© 2008 Joan Clout-Kruse, All rights reserved. You are free to use material from Words4Money in whole or in part, as long as you include complete attribution, including live website link. Please also notify me where the material will appear. The attribution should read:

“By Joan Clout-Kruse of CloutPower Training. Please visit Joan’s website at http://www.Words4Money.com for additional marketing, writing, publishing and speaking articles and resources for independent business professionals.” (Make sure the link is live if placed in an e-zine or in a website.)

In this week’s issue of WORDS4MONEY NEWS
“How to Market a Book With Article Direct Marketing”
is written by guest author Judy Cullins

Words4Money.com the Online Newsletter on
Writing, Marketing, Speaking & Publishing
for Independent Professionals
from JOAN CLOUT-KRUSE
International Marketing & Writing Consultant

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Feature Article Summary
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Did you know that writing articles is a way to promote your book? It’s also a fr-ee way to market your book. It could increase your book sales. It also can position you as an Expert and build your business.  Are you motivated now to write articles? You can check out www.ezinearticles.com to get started.

Our guest writer today is Judy Cullins, an Article Expert. This article has 728 words. If you prefer you can read it online at www.Words4Money.com/blog.

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Feature Article: “How to Market a Book With Article Direct Marketing”
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Of course you want to make money from your book sales. You alsowant free book marketing if possible. Ask yourself, “Is my bookmarketing plan working?” Your online audience wants information from you. That’s why they visit high traffic web sites related to their interest area. With that in mind, know that writing and submitting articles is the number one Online publicity and
promotion game around.

You already know that a high ranked web site with a lot of
content keeps pulling your visitors back for more information.
Something you may not know is that these sites that rank in the
top 50 will be better ones to submit your articles to than on
your own web site, because Google sees them as more legitimate
than your lower-ranked site. But, when you submit to these high
traffic sites, you’ll pull your target audience right to your
site where you sell your books and services.

So, stay consistent with this game.

I. Market Target Market with Writing and Submitting Articles to
High Traffic Sites and Blogs

1. Write 5-10 how to, well-edited articles with 3-4 long tailed,
low competition key words your audience will appreciate.

2. Leverage one article too many aimed at audiences and focuses.

3. Gather 1-5 top web site addresses (URLs) that are in the top
20 high traffic URLs.

4. Take an article marketing course or read a book to learn
about hot key word phrases updates and know what makes online
success for non-techies.

5. Write and submit 2-5 articles each week to your favorite blog
and directory. It’s free.

6. Delegate to an assistant to multiply results exponentially.

7. Discuss with your webmaster how to keep track of your
progress and success.

8. Set a $number goal for 6 months.

II. Submit Articles to an Article Marketing Blog

While you can create your blog remember you must market it big
time. And, you won’t get the subscribers that the high-traffic
blogs do. One client has 200 subscribers when she could have
thousands who already visit ezinearticles.com or hubpages.com to
see the latest in good information in their chosen category.

There, be sure to interact with the community to fulfill Web 2.0
application. It’s friendly, useful, and will bring you fans
that can become customers. They will see you as the savvy expert
who can help them go forward.

III. Press Release Announcing May not Be Right or Get to the
Right Person

Early on, I used to send 150 press releases to all of the San
Diego newspapers and TV stations. While I did get a few feature
stories and made great income from new clients and book buyers,
it was a lot of work with minor payoffs. Give your audience what
they want–tips and how to’s in your press release-sort of like
an article. If you do, they are more likely to publish it. I’ve
just begun using prweb to test the waters.

IV. Book Signings May Work

If you love to speak and can speak well, by all means get out
and share the good news. You may not get paid to speak, but
selling at the back of the room can reward you. Your target
audience will like what they experience and use your business.
The catch? Make sure you schedule 6 talks a month to get the
maximum visibility and sales you want. This is more work than
online marketing.

What Better Visibility Than the Web?

Like me, you just have to accept that the internet is here to
stay. Get help if you need it. Hire a techie assistant from you
high school or from Craig’s List. With delegation, you’ll gain
profits 20-30 times the cost of your virtual assistant. For 20
hours a month at $12an hour month, you can get four times or
more your investment.

Spend your marketing and promotion time on what works. What is
easiest and fun. You want to spend time on doing what you can
from your home office to reach your targeted audience Online who
want and need your great information.

—–
Web coach and “Article Lady” Judy Cullins helps small business
and their websites get well known, building client base, and
increasing sales conversions Get her free report “Five Article
Marketing Mistakes and How to Solve Them” at
http://www.bookcoaching.com/free-report-article-mistakes.php

Judy now enjoys networking on LinkedIn, Facebook, & Twitter.

Article Source: http://EzineArticles.com/?expert=Judy_Cullins
http://EzineArticles.com/?How-to-Market-a-Book-With-Article-Direct-Marketing&id=1653267

*

The Words4Money Quote of the Week:
“Do not wait for ideal circumstances, nor for the best opportunities; they will never come.”

–Janet Erskine Stuart
*
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GET ON THE WORDS4MONEY FAST TRACK!
=======================================

* COACHING FAST TRACK – F.r.e.e. Writing Strategy Session

Are you ready to write a book or e-book? Would you like hands-on assistance with your writing and marketing, including blogs and articles? Joan can help you. Click below if you’d like a complimentary Writing Strategy Session: bookqueen@Words4Money.com

JUMP-START 2-WEEK WRITER’S FAST TRACK – Want to get a jump-start on your writing? In two weeks you can have your outline and plan on how to write your book or e-book. Joan will interview you and get your plan together for you. Includes 2 coaching calls and lots of email as needed. For more details and price contact: bookqueen@Words4Money.com

* SPEAKING FAST TRACK - A Writing, Marketing or Publishing Presentation for Your Group

Want a dynamic speaker for your professional group? Looking for hands-on and how-to skills for attracting more clients? You’ve found her! Book Joan Clout-Kruse for a keynote talk or 1/2 day training program to your organization: bookqueen@Words4Money.com

========================================
About This E-zine and Your Subscription
========================================

© 2008 Joan Clout-Kruse, All rights reserved.

You are free to use material from the article above in whole, as long as you include complete attribution, including live website link. Please give credit to the author for her article.
—–
PRIVACY and SPAM POLICY: I never rent, trade or sell my email list to anyone for any reason whatsoever. You’ll never get an unsolicited email from a stranger as a result of joining this list.
—–
TELL A FRIEND TO SUBSCRIBE F.R.E.E. http://www.Words4Money.com

Until next week, keep on going and never give up,

Joan Clout-Kruse, Words4Money.com

CloutPower Training LLC
969-G Edgewater Blvd. #326
Foster City, CA 94404
650.759.2042

Hi Dynamic Speaker,

I attended Mark Victor Hansen’s 3-day Mega Speakers Seminar
November 8-10 and I wanted to share some of the highlights with
you.  You noticed I said you are a “dynamic speaker” in the above
salutation. You might think, “I’m not interested in being a Speaker.”
There are many reasons why you should be one if you own a
business, are an author, a coach or a consultant.

If you are an entrepreneur, writer or author, you must put
“Speaker” on your business cards.  Words4Money.com supports
Speakers with our words and articles on speaking.

It was lots of fun meeting many of the 500 entrepreneurs at this
seminar. All at different levels of their business: From
multimillionaires established in their businesses, to start up
companies, to those thinking about being a speaker or building a
business.  You can get some great ideas below by some of the
speakers that presented at this Mega Speakers Seminar.

–Joan Clout-Kruse, Word Money Queen

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QUOTE OF THE WEEK
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“Speaking connects hearts and minds and moves people to action,”
Mark Victor Hansen said as he opened the 3-day Mega Speakers’
Seminar.

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REPORT ON MARK VICTOR HANSEN -
Mega Speakers’ Seminar - November 8-10, 2008
====================

Ann McIndo, a book coach, said that a book allows you to: teach,
consult and make a difference in people’s lives. You can
promote, market and sell your services with a book.

So there are two things that a small business owner must do: Be
a speaker and create a book, a booklet, or an e-book.

Mark Victor Hansen’s Seminar was dynamic, motivational,
educational, and demonstrates that you are not alone in your
quest for success as a speaker, author and business owner. You
could make many new friends and develop alliances.

Words4Money also is developed to help you make online friends,
promote your products and articles and develop alliances.  We
are also here to share information that we feel will benefit
your personal and business success.

In that respect, here are some of the highlights of the Mega
Speakers’ Seminar. We hope you get some new ideas from them.
Share these ideas with your business colleagues and identify
where you can move to the next level.

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TRAITS OF A SPEECH
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Mark Victor Hansen identified these traits that a speech must
have:

1.  What is your voice?  Great speakers inspire us such as
Martin Luther King’s “I have a dream” message, and J.F. Kennedy
promising the American people that we would go to the moon in 10
years even though at the time the scientists did not have the
answer.

2.  What is your unique message? Use compelling stories from
your life and others. Give a compelling delivery that inspires
people to take action.  Tell yourself, “My message of
______________________  is important and it will

change lives by_________________________.”

3.  Why am I the one to share my message? Inspire people to your
ideas that they were not previously exposed. Tell yourself, “I
am the only one qualified to share it because
___________________________________”.

4. Who is your audience? Don’t say everyone.  Identify your
ideal client and focus your speech on them. Be the voice that
people want to hear.

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SPEAKING TIPS
========================

1.  Play full out. Keep your energy and enthusiasm high. Play
some positive, enthusiastic music while you are reading this.
2.  Get out of your comfort zone.
3.  Take advantage of any resources that are available to you.
4.  Seize opportunities.
5.  Have fun and do some planning as you read this.
6.  Do one thing a week that moves you towards being a speaker.

GREAT TIP: It’s not your content that people will remember; it’s
how people FEEL about YOU that they will remember.

Have conversations with your audience. Talk to them like they
were your friends. Your job as a world-class communicator is to
move and inspire your audience. Inspire them to do business with
YOU.

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READ THE REST ON www.Words4Money.com
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Go to www.words4money.com and select the
“BLOG” category at the top of the menu to read the rest.

Some of the other things we cover are
- 5 tips for Personal and Business Success.
- M.A.G.I.C. Formula for Great Speeches
- Great Persuasion Tips to Get More Clients

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Are you ready to get Name Recognition
With your Articles?
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Would you like to post your articles on our website?

Our new website www.Words4Money.com is ready to accept your
400-1000 word articles for submission to add to our website. The
directions are not on the site yet.  If you have an article you
would like to submit send it to me as an attachment to
bookqueen(at)Words4money.com  [change the (at) to @ in your
email message.]

Be sure to put a short bio at the bottom with a website address
or some other contact into.  Don’t worry about the appropriate
way to write the bio section. We will fix it for you if
necessary and send it back to for your approval before we
publish it. In the subject space please put, “Submit Article for
Review and Publishing.”

You could be a featured author at a future Words4Money e-zine.
We will publish some of the most helpful ones in the e-zine. We
do reserve the right not to publish if it doesn’t fit our
criteria. Your article should cover one of these areas: writing,
marketing, publishing, speaking, success skills.

–Joan Clout-Kruse, Word Money Queen
International Marketing and Writing Coach