E-zine

In This Week’s Issue…

* Quote of the Day
* Feature Article: How to Write and Sell an e-book
* Kitty Cat Postscripts

Words4Money.com the Online Newsletter on
Writing, Marketing, Speaking & Publishing
for Independent Professionals
from JOAN CLOUT-KRUSE
Low-Cost Marketing & Writing Consultant

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QUOTE OF THE DAY
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“Great works are performed not by strength, but by perseverance.” –Samuel Johnson

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Feature Article: How to Write an e-Book and
Sell an e-Book in 6 Easy Steps
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This is a good day for me to write an e-book or e-zine—it’s freezing cold outside and raining here in Silicon Valley.  It’s 60 degrees! I can hear you mid-Westerners and Easterners laughing right now. “This gal doesn’t know what cold really is!” you are saying. That’s okay with me—60 degrees is cold enough.

Let’s write an e-book. I’ll show you the e-book elements and steps you need to write an e-book.

6 Easy Steps to Write and Sell an e-Book.

1.  The idea. The Vision. We need a good idea for our readers and prospective clients. You notice, I didn’t say a good idea that I like—instead my idea must be something of value to my reader. It must be something that will motivate them to click on the link to buy and download my e-book.

2. Organize Your Thoughts. We must come up with at least 10 topics to include in our e-book. Or if you just want to write a short e-book of less than 10 pages then come up with a shorter number of titles.  Start writing your topic ideas then organize them in the most logical manner.  For example, if you are writing about ’10 Easy Tips To Keep Your Car Running Smoothly At All times,” your e-book will include 10 tips (10 topics).

3. Start Writing Freely. Begin writing your e-book based on your outline you created in #2. Since you are the expert in this field it should be easy to write down your ideas. Don’t worry about format, structure or grammar.  Just get your thoughts down in writing. Write freely.

4. Finalize Your e-Book. Now it’s time to put some structure in your e-book. Ask yourself, “What is the easiest way to organize this so that my readers will understand it and follow it?” Always write from your reader’s point of view. Make it easy for your reader to find information and understand your concepts and thoughts.

5. Create Final Product. Now you decide how to produce your product to make it easy for your reader to purchase it.  The most inexpensive and easiest way is to produce a PDF file.  All computers now usually come with the PDF format available to use from Adobe. On my computer I press the ‘PRINT’ button and I can choose PDF from a choice of printing options. It then will produce a PDF file for me that go to my Desktop.

I like PDF files because they look professional. Can someone copy your PDF file? Yes, if they have the Adobe software. However, unless you are creating a “Harry Potter” bestseller book, it is a good way to get started producing e-books. Most of the e-books you order are produced this way. There are other software products that state they make your ebook harder to copy, but they are cumbersome to read because they usually separate every chapter and you can’t print them out easily. They are not available for a Mac computer. I still like to read long articles on the printed page instead of online.

6. Sell your e-Book.

Website. If you have a website set up then you will want to sell the e-book on your website. If you don’t know how to do this, hire a savvy Internet student to help you set it up on your site. You need a way to collect your money. I would start out with a Paypal account because it covers International countries that might want to buy your e-book. Later when you are financially successful you can add a commercial credit card service, but Paypal let’s everyone use their credit cards now so it is easy to get started.

Digital Products Retailer. If you do not have a website then start with a digital product retailer such as Clickbank, Payloadz, and others. You store your e-book on their site and they take a small profit for every e-book that’s sold on their site.  Get the word out. What you have to do is send out e-mail messages to your list announcing your e-book and the great benefits your reader will get by buying it.  You can also ask your friends if they would send a message to their list of friends and colleagues announcing your e-book.

This is a great rainy day project: Write and sell an e-book in 6 easy steps. Now is the time to start writing and who knows by the time the rain stops you may be finished!

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GET ON THE WORDS4MONEY ACTION PLAN
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* COACHING TRACK – F.r.e.e. Writing Strategy Session

Are you ready to write a book or e-book? Would you like hands-on assistance with your writing and marketing? Joan can help you. Click below if you’d like a complimentary Writing Strategy Session: Joan@Words4Money.com

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** JUMP-START 2-WEEK WRITER’S TRACK
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Want to get a jump-start on your writing? In two weeks you can have your outline and plan on how to write your book or e-book. Joan will interview you and get your plan together for you. Includes 2 coaching calls and lots of email as needed. For more details and price contact: Joan@Words4Money.com

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** SPEAKING TRACK
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A Writing and Marketing Presentation for Your Group.

Want a dynamic speaker for your professional group? Looking for hands-on and how-to skills for attracting more clients? You’ve found her! Book Joan Clout-Kruse for a keynote talk or 1/2 day training program to your organization: Joan@Words4Money.com

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KITTY CAT POSTSCRIPTS
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Have you been following Kitty Cat’s adventures? Well, today it is rainy and cold outside and Kitty Cat hasn’t visited us at all.  That means she is in a nice warm house nearby staying dry and warm. She is no fool. So she is taking a day of rest from marketing to me. However, you notice that she is on my mind, which means she has planted a seed.  And that is what you want to do with your prospects.  Start planting seeds: send postcards as a warm and fuzzy way to keep in touch with your clients. I would send you a postcard except my newsletter signup only asks for your name and email address.  Sometime I’ll have to figure out a way for you to give me this information if you’d like to get a postcard from me.  J Happy “Kitty Cat” Marketing.

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About This E-zine and Your Subscription
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© 2009 Joan Clout-Kruse, All rights reserved. You are free to use material from Words4Money in whole or in part, as long as you include complete attribution, including live website link. Please also notify me where the material will appear. The attribution should read:

“By Joan Clout-Kruse of CloutPower Training. Please visit Joan’s website at http://www.Words4Money.com for additional low-cost marketing, writing, publishing and speaking articles and resources for independent business professionals.” (Please make sure the link above is live.)
—
PRIVACY and SPAM POLICY: I never rent, trade or sell my email list to anyone for any reason whatsoever. You’ll never get an unsolicited email from a stranger as a result of joining this list.
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TELL A FRIEND TO SUBSCRIBE F.R.E.E. http://www.Words4Money.com

Until next week, keep on going and never give up.
JOAN CLOUT-KRUSE
Low cost marketing and writing coach

I got some great marketing tips for small business from my neighbor’s cat. I call her Kitty Cat.

Kitty Cat comes to visit us several times a day. The minute we unclick the lock on our patio door this red, grey and white striped cat jumps a six–foot fence and waits for us to open it.

It was several months ago I told my hubby, ”Where are the neighborhood cats?” We haven’t seen any for 3-4 years, yet there always was one or two drifting around our complex giving us that loving greeting that only a cat can give.

It must have been the ‘Law of Attraction” because within a week there were three cats sitting on our fence—all equally spread out on their turf avoiding contact with each other with their eyes on us as we ventured out in our patio.  Two of them were what we call “scaredy cats,” afraid to approach us, except for Kitty Cat.  In time only Kitty Cat continued to greet us several times a day as we entered our patio on the way to our garage.

Kitty Cat is waiting for some love as we approach her. We can’t resist petting her and watching her enjoy every moment.  However, we know there is only one thing on her mind right now—she wants to come in our house. She looks forlornly with her Kitty Cat eyes at the patio door. When we are inside and she is out looking in that is the most emotional time for us. She wants in and waits and waits for us to let her in

However, we know she has an owner and is well fed. Our rule is don’t feed her and don’t let her in the house or she may never leave. With our busy schedules we do not have time for pets so it is nice to have a friendly visiting cat to befriend without having to make a long time commitment.

You are probably wondering why I am going on and on about our adventures with Kitty Cat and what this has to do with marketing tips for small business? It is because Kitty Cat is the perfect Marketer. She does everything she can do to persuade us to let her in our house. She is relentless.  At least four times a day she is at our patio door looking in with her green loving eyes.

Even though Kitty Cat is relentless neither my husband nor I are annoyed by her. We look forward to her visits. Isn’t that the way we must be with our customers and prospects? We should be sending loving, caring and helpful messages with tips and ideas that can help them with their business. We should keep our name in front of them and let them know we care about their business. We want to help them. Yes, we want their business because we know we can help them in exchange for their purchase.

Remember those “scaredy cats?”  They gave up and stopped visiting us after Kitty took over with her loving personality. Don’t we want to be more like Kitty Cat in our marketing ventures with our prospects?  Whether it is a book, ebook, or other products and services you are selling you need the “Kitty Cat Marketing Approach.”

Kitty Cat gives us great marketing tips for a small business to use to attract clients and get noticed.

1. Keep your name in front of your prospect through newsletters and correspondence
that provide valuable ideas to help your prospects succeed in business.
2. Give loving, friendly, helpful messages at least twice a month.
3. Be committed and stay in contact with your leads.
4. Let them go when they ask.
5. Continue to build your list. (I am sure that we are not the only contacts in Kitty Cat’s
nine lives.)

In time your prospects may want to open your “patio door” and come in to hear more about your product or service and to buy from you. Be ready to let them in.

Those are the five marketing tips for small business that I got from Kitty Cat. Oh! There she is at the patio door looking in begging me to open the door. Shall I? What do you think?

© 2009 Joan Clout-Kruse

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Joan Clout-Kruse, international Writing and Marketing Coach, is the publisher of one of the top weekly Ezine reports for small biz owners covering writing, marketing and publishing on anything words to make money and boost your business.

Find more articles and reports at www.Words4Money.com/blog

Sign up for her FREE weekly Ezine how-to articles today at www.Words4Money.com

This article can be reprinted freely online, as long as the entire article and this resource box are included.

Welcome to WORDS4MONEY
Tips and ideas from Joan Clout-Kruse,
International Writing & Marketing Coach

In this week’s issue:

Quote of The Week
How To Market A Book/E-Book
Do You Want More Clients?
Jump Start Your E-Book/Book

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QUOTE OF THE WEEK
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“Flaming enthusiasm, backed up by horse sense
and persistence, is the quality that
most frequently makes for success.”
– Dale Carnegie

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How To Market A Book/E-Book Online Using a
Non-Fiction Book Proposal Plan As A Guide, Part 1
======================

Now that you’ve written a great manuscript with the tips we gave
you in our article on “Writing a Nonfiction Book Proposal,” it’s
time to focus on the next step—marketing your book.

“Marketing a book online” is the focus of this article for a
nonfiction book proposal. There are many amazing low-cost ways to
market a book online now that we have the Internet.   Your job is
to identify from the list below those online marketing ideas that
will work for you. Identify and list the marketing ideas that you
are willing to do. Name this section of your nonfiction book
proposal, “Marketing Online

We are using the nonfiction book proposal concept to develop a
book or an e-book plan because it can help you stay focused on
your book marketing strategy even if you decide to self-publish
and not go through a traditional publisher to publish your book.
Plus it’s a great tool to use when you want to ask people to
write testimonials for you.

Here are six low-cost online book-marketing ideas to use in your
marketing campaign:

1.  Create a blog to promote your e-book.

This is much easier than starting with a website.  Share the
stories in your book and your adventures with the book, i.e.,
where you are speaking, the people you have met, the positive
comments people have told you about your book, and other
experiences you have had with the book.

2.  Sign up for a PayPal account to sell your ebooks and online
products.

This is how you will process and receive payments. It is easy to
sign on. I like PayPal because it accepts International payments.
When we are on the Internet we are International. Expect new
clients from other countries to buy your books and e-books.

3. Get on social media sites, discussion groups, and news groups.

Market your book online by setting up promotional pages on
Facebook and Myspace. Be careful with Facebook and Myspace that
you do not over promote because these are primarily for social
networking and making contacts. There are other social groups
that are more business oriented such as Plaxo, Linkedin, and many
others.  Read their Terms of Agreement to understand the
criteria. Discussion groups, Public news and Use groups are
interested in hearing what you have to say. Some editors check
out these groups.

4.  Write for online publications that give you a byline.

You may do it for free, but you can offer your writing services
in exchange for promoting your book.

5.  Write for article publications.

Similar to online publications. You write an article and promote
your book at the end of the article.  Many times your article
will be picked up by other article websites and before you know
it your name is all over the Internet.  A good example is
ezinearticles, plus there are many more that accept article
writing.

6.  Buy several domain names to use for promotion.

Purchase domain names that are good keywords for your book.
Better yet make your book title a keyword phrase and buy the
domain name. Then have these domain names redirected to your blog
site. Viewers using the domains you have purchased would
potentially be looking for what your new book would have to
offer.

Choose the services above you want to use. Then include them in
your plan. Your book-marketing plan is intended for YOU to
identify revenue streams of income that you will develop after
your book is published. You will write the sources you will use
to do the above. Include how often you will write in your blog,
and send out articles. What services you will be using.  A
book-marketing plan is your roadmap to getting the book done and
how you will market it.

In the next issue we will cover six more marketing ideas
including building traffic and Google Adwords. You will be happy
that you created this plan now so that you can begin working on
your marketing plan and stay focused.

(c) 2009 Joan Clout-Kruse

======================
Joan Clout-Kruse, International Marketing and Writing Coach,
is the publisher of one of the top weekly Ezine reports for
small biz owners covering writing, marketing and publishing
on anything words to find new customers and make
money. Sign up for her FREE weekly Ezine how-to articles today at
http://www.Words4Money.com

This article can be reprinted freely online, as long as the
entire article and this resource box are included.

===========================
DO YOU WANT MORE CLIENTS?
===========================

A common complaint I get from my clients is that they do not have
enough customers or business.  It took me four years before I
figured out that getting more customers is a plan. We must do
certain things to get noticed.

Deb Murray showed me how to build my list to attract more
clients. It is working. The good news is that she is starting a
special teleclass series beginning this THURSDAY, FEB. 5 and I
wanted you to be a part of it if you are serious about getting
noticed on the Internet.

You can read all the details at this link:
www.soaring360.com/social-media-marketing-special.php

Everyone I know could use a real online marketing plan. Most of
us merely try the next new thing without a real plan of action.
(That was me.) It’s time we all learned the right way to
approach the Internet with a step-by-step process to create a
plan and actionable work list where we are in control of our
marketing dollars.  We need to attract buyers not traffic.

I plan to go to this course myself and would love it if you
could join me. Deb has given me a 20% discount to offer you.
Sign up today at
www.soaring360.com/social-media-marketing-special.php
and we can learn together how to build our list and get the
right kind of customers.

I hope to hear your voice this THURSDAY on the SOARING TELECLASS
that is going to bring you more leads.

To OUR success, Joan

======================
JUMP START YOUR EBOOK
OR BOOK - 20% Discount.
======================
Let Coach Joan help you get started with your book or
e-book. Her 2-Week Jump Start Writing Program can get you
started. 20% discount off regular price of $497.  Deadline:
February 28, 2009. We need to know if you are ready to start so
contact Joan for a 30-minute interview.  650-759-2042 No
obligation
======================

To order Coach Joan’s Book, “Top 10 Traits of Silicon Valley
Dynamos” click this link:
http://www.rayveproductions.com/inc/pdetail?v=1&pid=506