Speaking

In This Week’s Issue…

* Quote of the Day
* Feature Article: How to Write and Sell an e-book
* Kitty Cat Postscripts

Words4Money.com the Online Newsletter on
Writing, Marketing, Speaking & Publishing
for Independent Professionals
from JOAN CLOUT-KRUSE
Low-Cost Marketing & Writing Consultant

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QUOTE OF THE DAY
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“Great works are performed not by strength, but by perseverance.” –Samuel Johnson

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Feature Article: How to Write an e-Book and
Sell an e-Book in 6 Easy Steps
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This is a good day for me to write an e-book or e-zine—it’s freezing cold outside and raining here in Silicon Valley.  It’s 60 degrees! I can hear you mid-Westerners and Easterners laughing right now. “This gal doesn’t know what cold really is!” you are saying. That’s okay with me—60 degrees is cold enough.

Let’s write an e-book. I’ll show you the e-book elements and steps you need to write an e-book.

6 Easy Steps to Write and Sell an e-Book.

1.  The idea. The Vision. We need a good idea for our readers and prospective clients. You notice, I didn’t say a good idea that I like—instead my idea must be something of value to my reader. It must be something that will motivate them to click on the link to buy and download my e-book.

2. Organize Your Thoughts. We must come up with at least 10 topics to include in our e-book. Or if you just want to write a short e-book of less than 10 pages then come up with a shorter number of titles.  Start writing your topic ideas then organize them in the most logical manner.  For example, if you are writing about ’10 Easy Tips To Keep Your Car Running Smoothly At All times,” your e-book will include 10 tips (10 topics).

3. Start Writing Freely. Begin writing your e-book based on your outline you created in #2. Since you are the expert in this field it should be easy to write down your ideas. Don’t worry about format, structure or grammar.  Just get your thoughts down in writing. Write freely.

4. Finalize Your e-Book. Now it’s time to put some structure in your e-book. Ask yourself, “What is the easiest way to organize this so that my readers will understand it and follow it?” Always write from your reader’s point of view. Make it easy for your reader to find information and understand your concepts and thoughts.

5. Create Final Product. Now you decide how to produce your product to make it easy for your reader to purchase it.  The most inexpensive and easiest way is to produce a PDF file.  All computers now usually come with the PDF format available to use from Adobe. On my computer I press the ‘PRINT’ button and I can choose PDF from a choice of printing options. It then will produce a PDF file for me that go to my Desktop.

I like PDF files because they look professional. Can someone copy your PDF file? Yes, if they have the Adobe software. However, unless you are creating a “Harry Potter” bestseller book, it is a good way to get started producing e-books. Most of the e-books you order are produced this way. There are other software products that state they make your ebook harder to copy, but they are cumbersome to read because they usually separate every chapter and you can’t print them out easily. They are not available for a Mac computer. I still like to read long articles on the printed page instead of online.

6. Sell your e-Book.

Website. If you have a website set up then you will want to sell the e-book on your website. If you don’t know how to do this, hire a savvy Internet student to help you set it up on your site. You need a way to collect your money. I would start out with a Paypal account because it covers International countries that might want to buy your e-book. Later when you are financially successful you can add a commercial credit card service, but Paypal let’s everyone use their credit cards now so it is easy to get started.

Digital Products Retailer. If you do not have a website then start with a digital product retailer such as Clickbank, Payloadz, and others. You store your e-book on their site and they take a small profit for every e-book that’s sold on their site.  Get the word out. What you have to do is send out e-mail messages to your list announcing your e-book and the great benefits your reader will get by buying it.  You can also ask your friends if they would send a message to their list of friends and colleagues announcing your e-book.

This is a great rainy day project: Write and sell an e-book in 6 easy steps. Now is the time to start writing and who knows by the time the rain stops you may be finished!

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GET ON THE WORDS4MONEY ACTION PLAN
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* COACHING TRACK – F.r.e.e. Writing Strategy Session

Are you ready to write a book or e-book? Would you like hands-on assistance with your writing and marketing? Joan can help you. Click below if you’d like a complimentary Writing Strategy Session: Joan@Words4Money.com

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** JUMP-START 2-WEEK WRITER’S TRACK
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Want to get a jump-start on your writing? In two weeks you can have your outline and plan on how to write your book or e-book. Joan will interview you and get your plan together for you. Includes 2 coaching calls and lots of email as needed. For more details and price contact: Joan@Words4Money.com

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** SPEAKING TRACK
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A Writing and Marketing Presentation for Your Group.

Want a dynamic speaker for your professional group? Looking for hands-on and how-to skills for attracting more clients? You’ve found her! Book Joan Clout-Kruse for a keynote talk or 1/2 day training program to your organization: Joan@Words4Money.com

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KITTY CAT POSTSCRIPTS
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Have you been following Kitty Cat’s adventures? Well, today it is rainy and cold outside and Kitty Cat hasn’t visited us at all.  That means she is in a nice warm house nearby staying dry and warm. She is no fool. So she is taking a day of rest from marketing to me. However, you notice that she is on my mind, which means she has planted a seed.  And that is what you want to do with your prospects.  Start planting seeds: send postcards as a warm and fuzzy way to keep in touch with your clients. I would send you a postcard except my newsletter signup only asks for your name and email address.  Sometime I’ll have to figure out a way for you to give me this information if you’d like to get a postcard from me.  J Happy “Kitty Cat” Marketing.

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About This E-zine and Your Subscription
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© 2009 Joan Clout-Kruse, All rights reserved. You are free to use material from Words4Money in whole or in part, as long as you include complete attribution, including live website link. Please also notify me where the material will appear. The attribution should read:

“By Joan Clout-Kruse of CloutPower Training. Please visit Joan’s website at http://www.Words4Money.com for additional low-cost marketing, writing, publishing and speaking articles and resources for independent business professionals.” (Please make sure the link above is live.)
—
PRIVACY and SPAM POLICY: I never rent, trade or sell my email list to anyone for any reason whatsoever. You’ll never get an unsolicited email from a stranger as a result of joining this list.
—
TELL A FRIEND TO SUBSCRIBE F.R.E.E. http://www.Words4Money.com

Until next week, keep on going and never give up.
JOAN CLOUT-KRUSE
Low cost marketing and writing coach

HELLO GOAL SETTER! Are you ready to take charge of your life?

Goal setting and developing a plan of action is the key to success, don’t you think?

We are taking a break from writing, marketing and publishing because ever so often we need to refuel ourselves just like our car.  Getting ready with goal setting and a plan of action at the end of the year is a good time to start. In the last Words4Money issue I shared with you a dream I had in the early ‘70s. It came true and Shirley Temple Black became my client.  You can review the story again in my Blog at www.Words4Money.com/Blog.

It starts with a dream or a vision then we must to some goal setting and develop a plan of action. The fuel we need to make it happen is a “powerful, determined attitude.”  Today’s Blog can give you tips and techniques to bring your vision to a reality.  Start your plan of action today. Get a head start on the New Year. Send me an e-mail to let me know what happens: Contact me here

Happy Goal Setting,
Joan Clout-Kruse
International Marketing and Writing Coach

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FEATURED ARTICLE: GOAL SETTING–POWERFUL ATTITUDE, GOALS AND A
PLAN OF ACTION CAN BRING YOUR DREAMS TO REALITY
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Are you ready to make your dreams come true?
Are you ready to be the person you want to be?

It all starts with a dream, a vision; then we must refuel ourselves with a powerful attitude that will keep us going. Once we have the right attitude we are ready to set our goals and develop a plan of action.

Energize Yourself With A Powerful Attitude

People with a negative attitude have a hard time achieving their goals. They will say things like this: “I am not good enough.” “I can’t do it.” “It’s too hard.” “I don’t have the energy.” “This isn’t fun.” It is difficult to accomplish anything with this attitude.

My most successful clients have had all sorts of challenges, yet they have a whole different attitude and will make comments like this: “I love my job.” “I face challenges head on with tenacity, enthusiasm and take charge of the problem.” “I have the willpower and energy to get things done.”  “The sooner I take care of this problem, the sooner I can move on.” “I look forward to completing my tasks daily.” I can do it!”

Do you see the difference? A powerful, positive attitude is the fuel you need to get things done. What kind of attitude do you want to have? Give yourself a positive pep talk in the morning. Continue that pep talk during the day and you will have more energy to accomplish your tasks for the day.

Make Goal Setting a Habit

Now that you have refueled yourself with a powerful attitude you are ready to set your goals. Goal setting should be a habit. You set them and review them as needed. You don’t set them and forget about them. Review them every morning and determine what tasks you are going to do each day to get you closer to your goal. Know where you are going. Goal setting can increase your self-confidence. Write down your goals now.

Be Clear and Concise with Your Plan of Action

If you don’t know where you are going you will not get there. Define your goals and set a plan of action. Some questions you can ask are: 1) What do I want to do for the next 6 months, 12 months, 3 years, or more? 2) Why do I want that? Why is it important to me? 3) What steps (tasks) do I need to take to accomplish it?

The third step can be long and tedious, yet the more detailed you are the easier it will be to accomplish the goal.

Break Down the Tasks One Step at a Time

Define your goal(s) for the week. Identify the results you want, and decide what steps are needed to move forward. Always ask yourself, “What is the next step (task) I must take to get closer to my goal?” Now visualize that next step and identify any potential obstacles and determine how you will handle them. In other words be prepared for anything that might get in the way of achieving your goals.  Set a time frame when the task will start and when you plan to finish it.  Remember these are the tasks for the week that you will accomplish.

Get a Buddy to Support and Encourage You

Don’t do this alone. Find a trusted colleague who is willing to help keep you on track. Phone or send e-mail messages once a week. Let your buddy know where you are and what needs to be achieved for the week.  Your buddy’s job is to be a cheerleader and ask you how you are doing with your weekly tasks. If you can’t finish a weekly task carry it forward to the next week.

Always Know the Results You Want to Achieve

Have a clear vision of what you want the outcome to be.  Identify what the next step is and keep the project moving. Now get your calendar or appointment book out and begin setting tasks to do the first week. Take the time every evening to review your goals, tasks that were done and task still to do. Organize them as needed and continue to review your list every day. Energize yourself with a powerful, positive attitude. Stick to your goals and don’t let go until they are done. Goal setting can be fun with the right attitude.

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THE WORDS4MONEY QUOTE OF THE WEEK
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To seek one’s goals and to drive toward it, steeling one’s heart, is most uplifting.

–Henrik Ibsen
========================================
GET ON THE WORDS4MONEY ACTION PLAN
========================================

* COACHING TRACK – F.r.e.e. Writing Strategy Session
Are you ready to write An e-book? Would you like hands-on assistance with your writing and marketing? Joan can help you. Click here if you’d like a complimentary Writing Strategy Session:

JUMP-START 2-WEEK WRITER’S TRACK – Want to get a jump-start on your writing? In two weeks you can have your outline and plan on how to write your book or e-book. Joan will interview you and get your plan together for you. Includes 2 coaching calls and lots of email as needed. For more details and price contact click here

* SPEAKING TRACK - A Writing, Marketing or Publishing Presentation for Your Group
Want a dynamic speaker for your professional group? Looking for hands-on and how-to skills for attracting more clients? You’ve found her! Book Joan Clout-Kruse for a keynote talk or 1/2 day training program to your organization. Contact Joan
========================================
About This Article
========================================

© 2008 Joan Clout-Kruse, All rights reserved. You are free to use material from Words4Money in whole or in part, as long as you include complete attribution, including live website link. Please also notify me where the material will appear. The attribution should read:

“By Joan Clout-Kruse of CloutPower Training. Please visit Joan’s website at http://www.Words4Money.com for additional marketing, writing, publishing and speaking articles and resources for independent business professionals.” (Make sure the link is live if placed in an e-zine or in a website.)
—
TELL A FRIEND TO SUBSCRIBE F.R.E.E. http://www.Words4Money.com

Until next week, keep on going and never give up,

Joan Clout-Kruse, Words4Money.com

CloutPower Training LLC
969-G Edgewater Blvd. #326
Foster City, CA 94404
650.759.2042

Hi Dynamic Speaker,

I attended Mark Victor Hansen’s 3-day Mega Speakers Seminar
November 8-10 and I wanted to share some of the highlights with
you.  You noticed I said you are a “dynamic speaker” in the above
salutation. You might think, “I’m not interested in being a Speaker.”
There are many reasons why you should be one if you own a
business, are an author, a coach or a consultant.

If you are an entrepreneur, writer or author, you must put
“Speaker” on your business cards.  Words4Money.com supports
Speakers with our words and articles on speaking.

It was lots of fun meeting many of the 500 entrepreneurs at this
seminar. All at different levels of their business: From
multimillionaires established in their businesses, to start up
companies, to those thinking about being a speaker or building a
business.  You can get some great ideas below by some of the
speakers that presented at this Mega Speakers Seminar.

–Joan Clout-Kruse, Word Money Queen

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QUOTE OF THE WEEK
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“Speaking connects hearts and minds and moves people to action,”
Mark Victor Hansen said as he opened the 3-day Mega Speakers’
Seminar.

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REPORT ON MARK VICTOR HANSEN -
Mega Speakers’ Seminar - November 8-10, 2008
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Ann McIndo, a book coach, said that a book allows you to: teach,
consult and make a difference in people’s lives. You can
promote, market and sell your services with a book.

So there are two things that a small business owner must do: Be
a speaker and create a book, a booklet, or an e-book.

Mark Victor Hansen’s Seminar was dynamic, motivational,
educational, and demonstrates that you are not alone in your
quest for success as a speaker, author and business owner. You
could make many new friends and develop alliances.

Words4Money also is developed to help you make online friends,
promote your products and articles and develop alliances.  We
are also here to share information that we feel will benefit
your personal and business success.

In that respect, here are some of the highlights of the Mega
Speakers’ Seminar. We hope you get some new ideas from them.
Share these ideas with your business colleagues and identify
where you can move to the next level.

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TRAITS OF A SPEECH
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Mark Victor Hansen identified these traits that a speech must
have:

1.  What is your voice?  Great speakers inspire us such as
Martin Luther King’s “I have a dream” message, and J.F. Kennedy
promising the American people that we would go to the moon in 10
years even though at the time the scientists did not have the
answer.

2.  What is your unique message? Use compelling stories from
your life and others. Give a compelling delivery that inspires
people to take action.  Tell yourself, “My message of
______________________  is important and it will

change lives by_________________________.”

3.  Why am I the one to share my message? Inspire people to your
ideas that they were not previously exposed. Tell yourself, “I
am the only one qualified to share it because
___________________________________”.

4. Who is your audience? Don’t say everyone.  Identify your
ideal client and focus your speech on them. Be the voice that
people want to hear.

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SPEAKING TIPS
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1.  Play full out. Keep your energy and enthusiasm high. Play
some positive, enthusiastic music while you are reading this.
2.  Get out of your comfort zone.
3.  Take advantage of any resources that are available to you.
4.  Seize opportunities.
5.  Have fun and do some planning as you read this.
6.  Do one thing a week that moves you towards being a speaker.

GREAT TIP: It’s not your content that people will remember; it’s
how people FEEL about YOU that they will remember.

Have conversations with your audience. Talk to them like they
were your friends. Your job as a world-class communicator is to
move and inspire your audience. Inspire them to do business with
YOU.

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READ THE REST ON www.Words4Money.com
========================

Go to www.words4money.com and select the
“BLOG” category at the top of the menu to read the rest.

Some of the other things we cover are
- 5 tips for Personal and Business Success.
- M.A.G.I.C. Formula for Great Speeches
- Great Persuasion Tips to Get More Clients

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Are you ready to get Name Recognition
With your Articles?
========================

Would you like to post your articles on our website?

Our new website www.Words4Money.com is ready to accept your
400-1000 word articles for submission to add to our website. The
directions are not on the site yet.  If you have an article you
would like to submit send it to me as an attachment to
bookqueen(at)Words4money.com  [change the (at) to @ in your
email message.]

Be sure to put a short bio at the bottom with a website address
or some other contact into.  Don’t worry about the appropriate
way to write the bio section. We will fix it for you if
necessary and send it back to for your approval before we
publish it. In the subject space please put, “Submit Article for
Review and Publishing.”

You could be a featured author at a future Words4Money e-zine.
We will publish some of the most helpful ones in the e-zine. We
do reserve the right not to publish if it doesn’t fit our
criteria. Your article should cover one of these areas: writing,
marketing, publishing, speaking, success skills.

–Joan Clout-Kruse, Word Money Queen
International Marketing and Writing Coach